In the dynamic landscape of medical device innovation, establishing a strong market presence is paramount. At Technimount System, Lorena leads with over two decades of invaluable expertise, driving the company’s marketing endeavors toward excellence. As the Global Marketing Director, Lorena’s role is pivotal in shaping Technimount’s brand identity and ensuring its resonance in both local and international markets.

Professional Journey

Lorena’s journey in marketing commenced with a solid educational background, culminating in an MBA with a major in Marketing from Laval University, Québec. Since then, she has continuously demonstrated her prowess in conceiving and executing effective marketing strategies across various industries. She has held pivotal positions at prominent organizations where she spearheaded groundbreaking initiatives, including successful product launches and comprehensive marketing strategies. Her tenure at Technimount is marked by her strategic foresight and operational finesse, which have propelled the company to the forefront of the medical and emergency services industry.

Driving Growth and Brand Recognition

Under Lorena’s guidance, Technimount has witnessed significant growth and recognition within its target markets. Her adeptness at orchestrating successful product launches and fostering interdepartmental collaboration has been instrumental in solidifying the company’s position as a leader in quality, safety, and flexibility. Lorena’s multifaceted approach encompasses traditional, new stream, and social media channels, ensuring maximum visibility and engagement for Technimount’s products and services.

Her ability to analyze markets and craft compelling brand narratives has left a lasting imprint on the company’s success stories. Furthermore, her trilingual proficiency in English, French, and Spanish has been instrumental in navigating diverse markets and fostering meaningful connections with stakeholders worldwide. Her ability to adapt marketing strategies to cater to the nuances of different regions has enabled Technimount to expand its global footprint while maintaining a cohesive brand identity.

Lorena’s relentless dedication to turning concepts into reality and delivering impactful solutions is epitomized in many remarkable projects that have significantly advanced Technimount System’s market presence and brand recognition. Through strategic marketing initiatives and targeted messaging, Lorena successfully positioned Technimount as the reference in the healthcare landscape, garnering attention from key stakeholders and driving demand among medical professionals seeking cutting-edge solutions. Lorena’s exceptional marketing skills and strategic vision underscore her ability to transform innovative ideas into tangible solutions that resonate with customers and drive business growth.

A True Team Player

Beyond her professional endeavors, Lorena embodies the spirit of teamwork both within Technimount and beyond. She approaches every challenge with a collaborative mindset, leveraging the collective expertise of her team to achieve common objectives. Lorena’s dedication to fostering strong relationships with partners, clients, and suppliers underscores her commitment to driving Technimount’s success through collaboration and mutual trust.